What happened to Johnny Depp’s Dior perfume after the trial?

Johnny Depp is like Dior’s Sauvage perfume and its sales have been growing exponentially for some time, what is the reason?

Johnny Depp is probably one of the most mentioned names in the last two months, the reason for this is the media lawsuit in which he faced his ex-wife, Amber Heard, after almost ten years of abuse by the two, the final decision was favorable to her, leaving the actress, at least her image, quite damaged.

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Interestingly, after all that has been said about the actor following the litigation, it seems that his image is all the rage, since the perfume Sauvage by Diorof which he is the face, experienced tremendous commercial growth.

Johnny Depp is the image of this object of desire since 2015 and the Paris fashion house has maintained their relationship with him despite the various negative accusations that have become popular over the past decade.

For example, Disney has decided to cancel any chance of a contract with the American regarding the possibility of replaying Jack Sparrow in a new film from the saga ‘Pirates of the Caribbean’, while Warner Bros. fired him from ‘Fantastic Beasts: The Secrets of Dumbledore’ and replaced him with Dane Mads Mikkelsen.

(See also: Amber Heard admits she loves Johnny Depp. Is this normal after a breakup?)

Now it seems that the admirers of the protagonist of ‘El Joven de Tijeras’ show their support by buying the perfume of which he is the image.

The luxury brand has confirmed to S Moda that its sales have increased, but they are unsure if the success is due to the aforementioned trial. Since its launch about seven years ago, according to the firm, sales of Sauvage have grown steadily, with peaks at Christmas or Father’s Day, to the point of making it a one of the top five selling products.

Over the past three years, it has increased even more, since December 2021, it has become the best-selling fragrance of the year, surpassing even any feminine fragrance.

(See also: Amber Heard’s confession to her feelings for Johnny Depp that no one expected)

According to the specialized media WWD, the demand for this perfume increased in the weeks following the start of the trial, and in just one month searches for fragrances increased by 48% on Google, from 823,000 searches in March to 1.2 million in Aprilwhen the trial against Heard began.

Dior has received multiple criticisms for maintaining their relationship with the Oscar nominee, however, what interest would the fashion house have in breaking their contract with him considering all the sales they get from him?

The history of Johnny Depp’s perfume

The idea for Sauvage was born from the brand’s classic fragrance called Eau Sauvage, which at the time broke the paradigms of what a masculine fragrance should be. This new version followed the path of a different masculinity, François Demachy, the perfumer of Dior, called it “noble and tough at the same time”, it seems that Johnny Depp had the perfect ability to represent, adolescent icon , acclaimed for her work and an air of rock star.

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At the end of 2021, it was mentioned that footballer Kylian Mbappé would be the new ambassador of Dior, which did not please the interpreter’s fans, however, the French firm mentioned that he would continue to be the image world championship of Sauvage, while the athlete will be one of the ambassadors in France.